Ranch Hand – Pandora Ad
THE RANCH HAND PANDORA AD WON A SILVER ADDY AWARD IN THE RADIO ADVERTISING CATEGORY IN THE 2018 AMERICAN ADVERTISING AWARDS.
With the hiring of a new sales representative in the eastern United States, Espresso helped Ranch Hand create and launch a strategic marketing campaign into the state of North Carolina. As part of that campaign, we created the digital assets needed for our Pandora schedule.
Protect Your Truck is Ranch Hand’s tried and true tagline and so we built the campaign around “overprotecting” your truck. With digital assets, we find humor or emotion to be extremely important. We went the humor route. We have a series of videos to be produced that follow this same vein of overprotection. Men in hazmat suits and babies on set make for fun and laughter-filled hours!
Pandora Audio Ad
Pandora Video Ad