iota 15-second Commercial

We shot a TV commercial in the Espresso studio for our partners at iota Outdoors.

iota is the sister company to Horizon Firearms and an innovator and disruptor in the custom rifle accessory industry. iota has an enormous edge on their competition when it comes to delivering custom stocks, fast. They came to Espresso to produce a 15-second commercial for the Sportsman, Outdoor and Pursuit channels that touts iota’s ability to make and ship custom rifle stocks in two and a half weeks; compared to competitors who take from six to twelve months.

This was a unique assignment because we had a very limited budget to work within. We had to be as creative as possible with a limited set, few people and limited time to concept and prepare. The thing we did know is that we had to convey a very succinct message – iota ships custom stocks SO much faster than their competitors. Espresso concepted, wrote, produced and directed this comedic take on the realities of waiting six to twelve months for a custom stock. Derrick Ratliff, President of Horizon Firearms and iota, hosted the commercial and lent an honest and real take on why iota is the best place to get a custom stock, fast.